Women’s Health

Community counts. We knew that many women often miss appointments for screenings when transportation is a barrier. So the “Movable Billboard” was created on a mammography truck in order that we could bring screenings to underserved neighborhoods while being a friendly reminder to all women when they saw it on the road. The “Mamo-a-go-go” name helped bring women together, making an often unpleasant experience a little more approachable. The theme carried through in all channels during the key month of October. We matched the cheeky tone throughout the rest of the year with more women’s health messages in bold billboards and bus sides.