More Health Campaigns
How do you tell the story of hospitals, clinics and specialty centers in a consistent and memorable way? We did it by rallying around all the ways we could play with our new message, “Make Good Happen.” Billboards, magazine ads, t-shirts and social media campaigns familiarized the metro area with the breadth of capabilities that the connected health system offers.
For children’s health, from the birth of a baby to pediatric trauma, a brand must stretch to fit the emotions at hand. Getting the right tone for children’s health builds loyalty like no other.
With a talented team of inhouse designers and writers, we launched a health magazine, drawing on all the expertise within the organization to deliver fresh and relevant content for families.
Beyond the walls of our health system, we created initiatives in public schools to encourage healthy eating, reaching underserved families in very unexpected ways.