Talk-A-Doodle-Doo

Early brain development is key to lifelong success, so we created an initiative and partnered with the United Way. The goal was to reach parents who often struggled with the means, time, and language to show them how simple and important talking to one’s baby really is. The multichannel campaign focused on simple and whimsical animal faces that inspired a playful approach. The copy emphasized silliness and cuddles as a balm to stressed families. We conveyed that it’s not about finding extra time, but engaging while diapering, grocery shopping, and all the other verbal opportunities that fill a family’s day.